Bald ambition: hell-bent on getting attention? Try a zany marketing stunt
But marketing gimmicks can backfire. In 1999, another restaurant, Casa Sanchez in San Francisco, began offering a free burrito a day for life to anybody who would get a tattoo of their restaurant’s logo–a boy wearing a sombrero and riding a fiery corncob. But the owners stopped after 40 people because they calculated that if each person took them up on the offer for the next 50 years, it would cost $5.8 million. And this year, the state of New Jersey banned “Ladies Night” in bars because six years ago, a litigious man learned he had to pay $5 to get into a bar, while women paid $1.